Clear and compelling writing can improve any website, from hobby blogs to academic resource centers. If you think your web content needs a little love, take a cue from the professionals who make a living writing every day: Journalists! In this talk, I’ll use examples from the newsroom that apply to anyone writing for the web. You don’t need to see your name in print to be a good writer. Start with these simple tips and improve your content one <p> at a time.